Case studies

7 build logs. Before, what was done, numeric result.

Each one is work I did myself. The same layout every time, so you can compare them.

New Business Launch

Founders Zone: A business centre in Riyadh, planned in 15 days, full within a month of opening.

Absher Group had a 560 m2 facility in north Riyadh and no business in it. I wrote the plan, set the prices, designed the operation, built the brand, the website and the contract engine. Founders Zone opened in April 2026 and has been fully booked since its first month.

15 days Blank sheet to launch plan
100% Booked since month 1
70 Members
Riyadh, KSAMar 2026 to present
Sales Operating System

AbsherGo: One system for the whole company, built by one person.

Absher Business ran sales, delivery and finance on disconnected tools. I built the operating system that replaced them, shipped the first release in 5 days, and today 26 people across 7 roles work in it every day.

5 days To first release
26 Daily users, 7 roles
2x Contract volume Jul to Sep
Dubai / RiyadhJun 2026 to present
Market Entry Readiness

Mina Trade: From readiness report to a licensed, operating UAE company in one month.

An Egyptian diesel-parts and infrastructure-equipment company asked whether and how to enter the UAE. I gave them the answer, the entry product, and the BD playbook. They formed the company with us the same month and are running the plan.

1 month Report to licensed company
6 Deliverables
On plan Founder status, month 10
Cairo to DubaiDec 2025 to present
Corporate Structuring

Decima International: One US company, two Gulf entities, one structure that works for both.

A Texas-headquartered programme management consultancy needed to be eligible for tenders in the UAE and Saudi Arabia. Three structuring sessions, two licensed subsidiaries, operating in both countries within three months.

3 months First session to operations
2 Entities, UAE and KSA
3 Structuring sessions
USA to UAE and KSAApr 2025 to present
Partnership & Channel

Absher DirectLink: A partner channel that converts at twice the rate of paid leads.

I built Absher Business's partner channel from nothing, formalised it as DirectLink in 2025, and it delivered about AED 500k in its first full year. Then I diagnosed why it stalled and relaunched it.

AED 500k Partner revenue, 2025
2x Conversion vs average lead
55 Partners registered
UAE / KSA / Egypt2023 to present
Anas El-Abrak, GTM & Growth Partner, Dubai
Anas El-Abrak, Dubai
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