I help businesses enter the Gulf commercially, and build something that scales.
I am Anas El-Abrak, a GTM & Growth Partner based in the UAE, focused on market entry, commercial execution and business setup across the GCC. I work with founders, SMEs and global companies who want to build something real in this region, not just a licence number on paper.
I take two to three engagements at a time, so every one gets my attention.
Built, not advised.
Over the past 12+ years I have worked with 142+ clients across the Gulf, helping them navigate market entry, commercial structure and growth execution in the UAE and KSA. My work sits at the intersection of strategy and execution: I do not just advise, I build alongside you.
I am Growth Manager at Absher Group and a partner in Absher Business and Founders Zone. The case studies on this site are work I did myself, and when you message me, I am the one who answers.
Three tracks. Market entry and growth, delivered by me. Business formation in the UAE, KSA, USA and UK, delivered through Absher Business. AI operations, where I run the audit and partners build. Every service has a code, a duration and a price on the page.
My approach to business in the Gulf.
Commercial clarity first
Every business decision should trace back to a revenue outcome. I help clients build structures that are legal, efficient and set up to actually make money, not just comply with regulation.
Gulf-specific, not generic
The UAE and KSA have distinct regulatory environments, cultural expectations and commercial norms. Generic advice does not translate here. My work is built on region-specific knowledge, not imported frameworks.
Speed with substance
Founders and executives do not have time for slow, bureaucratic advisory. I move fast, give direct answers and keep the rigour, because in this market timing can be the difference between winning and losing.
Network as a product
The right introduction in the Gulf is worth more than months of cold outreach. My value includes access to the right banks, free zones, government liaisons and commercial partners who actually move things forward.
Where I come from, what I have built.
My background spans 12+ years building revenue systems for businesses across the GCC and MENA. Before joining Absher Group, I founded Pi Plus Lab, a full-service creative and growth agency I built from zero to over $500K USD in annual revenue, working with 142+ clients including global brands like Total, USAID and Emaar.
I joined Absher Group as Growth Manager because I saw a market gap: founders and businesses entering the Gulf needed more than paperwork processing. They needed a commercial partner who stays involved through execution, not just strategy delivery. That is the practice I have built here.
Today Absher Group operates across the UAE, KSA and Egypt. I lead growth: the client relationships, the partner channel (55 registered partners through DirectLink) and 100+ partnerships across my career, and the systems that let us expand without losing quality.
In 2025 and 2026 I built three things inside Absher Group. DirectLink, the partner programme I formalised in October 2025, brought in about AED 500k in its first full year. AbsherGo is the sales operating system I built on my own: 26 people across 7 roles work in it every day. Founders Zone is a 560 m2 business centre in Riyadh that I planned in 15 days. It opened in April 2026 and has been fully booked since its first month.
- 2018
Founded Pi Plus Lab in Cairo. Built a full-service creative and growth agency from zero, scaled it to over $500K USD in annual revenue and 142+ clients including Total, USAID and Emaar.
- 2024
Joined Absher Group as Growth Manager, leading growth across the UAE, KSA and Egypt for a group spanning business setup, audit, marketing and The Founders.
- 2025
Partner channel formalised as DirectLink: 55 partners registered, 10 actively referring. Market coverage expanded to 10+ countries.
- 2026
Built AbsherGo, the sales operating system 26 people across 7 roles use daily. Launched Founders Zone in Riyadh, fully booked since its first month. Relaunched DirectLink across 6 partner segments. Building aelabrak.com to share 12+ years of commercial experience across the GCC and MENA.
What I am focused on.
Client setup and growth
Actively working with founders and SMEs to set up, structure and grow their businesses across the UAE and KSA.
Channel partnerships
Building Absher's partner network: agents, advisors and professional service firms who refer clients across the Gulf.
Writing and education
Creating practical, no-nonsense content on Gulf business setup and market entry, so founders can make better decisions faster.
- Fixed scope and a fixed price before anything starts. A one-page proposal, nothing longer.
- I take two to three engagements at a time, so every one gets my attention.
- Weekly calls while the work is live, async in between. I reply within one working day.
- If I am not the right person for the work, I say so on the first call and point you elsewhere.
- Whether you are exploring your options or ready to start, you get a straight answer in the first conversation. No commitment.
The work speaks for itself.
One example of what a structured growth build looks like in practice, with the numbers.
Absher Business: Building the growth engine from scratch.
Read the Absher Business case studyAbout Anas El-Abrak: questions I get asked
What does Anas El-Abrak specialise in?
Gulf market entry and commercial growth for founders and international companies: GTM strategy for UAE and KSA market entry, UAE business formation (free zone and mainland), Saudi Arabia company registration through MISA, strategic partnership development across the GCC, and growth advisory for early-stage and scaling businesses. Business formation is delivered through Absher Business, part of Absher Group.
What is Anas El-Abrak's track record?
142+ engagements and 100+ partnerships across his career. He built Absher's DirectLink partner channel (55 partners registered, 10 actively referring), AbsherGo, the sales operating system 26 people use daily, and Founders Zone in Riyadh, fully booked since its first month. Before Absher he built Pi Plus Lab from zero to over $500K USD in annual revenue. 12+ years across GCC and MENA commercial operations.
Is Anas El-Abrak taking on new work?
Yes, two to three engagements at a time. The usual starting point is T1-01 GCC Growth Diagnostic, a structured first session that produces a clear action plan. WhatsApp is the fastest channel: +971 54 522 6699.
Which markets does Anas El-Abrak cover?
Primary markets: the United Arab Emirates (Dubai, Abu Dhabi, Sharjah) and Saudi Arabia (Riyadh, Jeddah, Dammam). Extended coverage: Egypt, Bahrain, Qatar, Oman and Kuwait. Through Absher Group, business formation is also available in the USA and the UK.